Register for our upcoming events below! Click on the links for more information about each one.

Upcoming events

    • 14 Apr 2015
    • 11:30 AM - 2:00 PM
    • Crowne Plaza Hotel - LAX, 5985 West Century Blvd, Los Angeles CA 90045


    Tuesday, April 14th, 2015

    Time: 11:30 AM - 2:00 PM

    Location: Crowne Plaza Hotel LAX, 5985 West Century Blvd, Los Angeles, CA 90045

    From Notting Hill to Los Angeles:

    How Royal Apothic Came into Being

    Speaker:  Sean O’Mara - Founder/CEO
    Lux Beauty Group, Inc.           

    Tuesday, April 14, 2015

    The market segment of Fragrances for the Home has been a growing category for several years but with few companies making the successful transition from Home to Personal Fragrance, Skin Care and Cosmetics . According to report published by Kline & Company, home fragrance retail sales reached nearly $5.6 billion in 2012, posting their highest rate of growth in five years, with Specialty stores the leading channel for home fragrances, accounting for nearly 30 percent of total market sales. Candles and Diffusers were the largest product categories, with sales of premium-priced candles experiencing growth at twice the rate of the home fragrance industry overall. These Candles are priced higher ( $15 to $45) and prestige comes from the channels of distribution as well as price point.  One promising method for growth, according to Kline, is to strengthen the connection between home fragrance and home decor, which bodes well for home decor specialty retailers. Our speaker this month can certainly address that question, as he is Designer as well as a Cosmetic Entrepreneur.

    Sean O’Mara - Founder/CEO

    Sean O’Mara began his career in the beauty industry with companies such as Proctor & Gamble Beauty and Murad Global Skincare. Using his expertise in the design field, O’Mara nurtured and advanced brand names like Sebastian, Wella and Trucco Makeup. While working for these beauty powerhouses, O’Mara found himself surrounded by the glamour of breathtaking locations, glamorous photo shoots, and decadent settings.  Directing photo shoots got him thinking about how to translate the glamour and elegance of these big-budget ad campaigns into actual properties people could buy and enjoy everyday. This line of thinking led O’Mara on his second career path. Using his investment-savvy and his trained eye for good design, he quickly built a reputation for infusing glamour into lackluster properties in the LA and London markets, and soon became the go-to designer for transforming spaces  “in  need.” His properties became among the fastest selling in Los Angeles and London.

    In early 2006, a chance discovery at a Notting Hill bookshop became the link in his path to yet a third career. Found high on a shelf in an antique stall, a centuries-old apothecary manual sparked an idea that Sean spun into his new Home Fragrance line, Royal Apothic. The line was quickly expanded to become one of the fastest-growing niche beauty and fragrance brands in the US, with a dedicated coterie of fans. The British-inspired skin and body care items became must-haves for décor minded buyers.  “I wanted to create a product line so beautiful, you just had to leave it out,” O’Mara says. With this goal at the heart of Royal Apothic, the brand evolved to one of the first home/personal care niche lines using BirchBox, HSN and other distribution tools to spur its growth. Sean will share the story of his growth and success of his Lux Beauty Group at the April meeting.


     Early Registration:

    • Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.
    • Non-Members - $65.00 (USD)

    Click here to REGISTER NOW


    Thursday, April 9th, At Noon,

    After which a $15 LATE REGISTRATION FEE will apply.




    Appetizer  - Watercress & Beet Salad - Bibb Lettuce, Mixed Greens and Water Cress with Beets and Champagne Vinaigrette

    Entrée Choices:

    Pistachio Breast of Chicken Grilled Breast of Chicken, rolled with Sage Cream Coulis served with Creamy Fresh Herb Polenta & Sautéed Seasonal Vegetables

    Pan-Seared Basa Fish drizzled with Saffron Beurre Blanc, served with Rice Pilaf and Mixed Fresh Vegetables, Over Braised Fennel, Slow-Roasted Red Peppers, Olives and Tomatoes in an aged Balsamic reduction

    Vegetarian Grilled Eggplant with Parmesan cheese and Fresh Tomato Basil Sauce

    Dessert -

    Fresh Pear Tarte with Vanilla Whipped Cream served with Freshly Brewed Coffee, Tea & Iced Tea.

    Self Parking & Valet Parking available:

    Self Park:  No Charge with Validation at event

    Valet Park:  $12.00 with Validation


    Click here to REGISTER NOW

    Space is Limited so Register Early

Past events

17 Mar 2015 Are California Businesses Paying Too Much To Finance Their Growth and Expansion?
17 Feb 2015 Getting the Goods From There to Here (and Back): How West Coast Port Congestion Impacts Cosmetic Industry Growth
20 Jan 2015 Starting Up and Cashing In: Venture Capital Funding, Partnerships and Acquisitions in the Beauty Industry
09 Dec 2014 December Holiday Benefit & Mixer - BEAUTY UNDER THE STARS
11 Nov 2014 Marketing to the Modern Consumer: Will You Tweet, Pin, Post or Text?
14 Oct 2014 Establishing a Critical Path for Product Formulation & Development
09 Sep 2014 New Venture Capital Scenarios: How Sharks and Kids Swim Together for Success
17 Jun 2014 Success is More Than Skin Deep: Two Innovators Create Radical Skincare
13 May 2014 Beauty Innovator Eden Sassoon: The Allure of Total Beauty All in One Place
08 Apr 2014 New Directions in Fragrance: Artisanal, Niche, Custom and Indie
11 Mar 2014 The Latest Pink Report: Nailed - The New Allure of Nail Color
11 Feb 2014 Innovations and Market Trends in Sun Care
21 Jan 2014 2014 Legend of Beauty Award- John Paul DeJoria, Co-Founder of Paul Mitchell Hair Care
10 Dec 2013 Beauty Under the Stars - BIW Holiday Mixer 2013
12 Nov 2013 Where is Organic Growing? Today’s Consumer for Natural Hair, Skin & Essential Oil Products
15 Oct 2013 Navigating in Challenging Regulatory Waters: Updates on California and Federal Compliance
17 Sep 2013 The Kline Report on Beauty Retailing USA: Up-to-the Minute Trends & Opportunities and a Panel Discussion
11 Jun 2013 How to be an Entrepreneur in Today's World - June 11
14 May 2013 Product Innovation and MultiChannel Distribution: Strategies for Growth & Success
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19 Mar 2013 ICMAD Presents: Webinar - Register Now! Do EU Registrations More Effectively - Tuesday, March 19th - 9:30 am PDT
12 Mar 2013 ROCK STAR SKIN CARE INGREDIENTS for 2013-2014
12 Feb 2013 Global Trends That Will Influence The Next Generation Beauty Brands
15 Jan 2013 The Marriage of Science and Beauty: RES Technology and the Founding of ReVive
11 Dec 2012 BIW's 23rd Annual Holiday Luncheon & Silent Auction
13 Nov 2012 Reserve Now! Special BIW Luncheon Savings: Digital Marketing or Social Media? - Tuesday, Nov 13th
30 Oct 2012 ICMAD Presents: Webinar - A Practical Guide to Import/Export
09 Oct 2012 From Perception to Purchase: A Look at Anti-Aging Skin & Hair Care | Speaker: Amy Ziegler of Mintel
11 Sep 2012 September 11th, BIW Luncheon: BB Creams A-Z. An Emerging Global Category
23 Aug 2012 ICMAD - Webinar FDA Sunscreen Regulations- A Practical Guide
13 Jun 2012 Jim & Cheryl Markham - Entrepreneur of the Year Award, JUNE 13 (Wednesday)
08 May 2012 May Spring Mixer - Paris For The Evening
10 Apr 2012 Current FDA Regulatory Update
13 Mar 2012 BIW Joins Mazur Group for a Beauty Biz Roundtable-SOLD OUT!!
07 Feb 2012 February Evening Meeting with Joan Malloy, President, Alterna Hair Care
11 Jan 2012 January Monthly Meeting
13 Dec 2011 December Holiday Mixer - BEAUTY UNDER THE STARS
15 Nov 2011 November Monthly Luncheon Meeting
11 Oct 2011 Oct. Meeting - Lessons Learned from Distribution to Manufacturing
13 Sep 2011 September Monthly Luncheon Meeting
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