Note Date and Location Change for November!
(Meeting to be held the 3rd Tuesday of the Month due to Election Day)
Registration Now Open
Tuesday, November 15th, 2016
11:30 AM - 2:00 PM
(Networking & Registration open at 11:30 AM)
In Manhattan Beach at
The Ayres Hotel, 14400 Hindry Avenue
Hawthorne/Manhattan Beach, CA 90250
From Biotech to Beauty Brand: Reinventing Colorescience
Mary Fisher, President & Chief Executive Officer
Colorescience has grown in popularity by totally re-inventing itself. Created in 2001 by Diane Ranger, Colorescience was an Orange County-based company founded on a mineral makeup concept. Their best-selling product, Sunforgettable Mineral Sunscreen Brush, became an underground cult favorite among makeup enthusiasts, yet was largely undiscovered by mainstream retailers until early 2012 when SkinMedica acquired the brand. With Mary Fisher now at the helm, the makeup brand began its transformation. Then, when Allergan purchased SkinMedica 11 months later, Fisher led a management spnofft of Colorescience. Over the next year, every aspect of the brand was altered including reformulating products with improved sun protection capability, updating the packaging, changing the company’s tagline, and creating TV commercials with live models. The line’s positioning transformed as well, focusing on physical sun reflection, skin care and color. To bring about these changes, the team engineered two venture capital equity raises, securing about $25 million of funding through two preferred stock offerings. They deepened their sales base within the dermatology and aesthetics communities as well as in spas and resorts. Since then they have enjoyed a steady growth rate and have doubled revenue since the relaunch, which included a new company website with a focus on educating consumers on the importance of sun protection. They also formed charitable partnerships with the Women’s Dermatologic Society, Sun SafeTee and The Skin Cancer Foundation. So Colorescience is no longer just a color line, but an actively good-for-you skin healthy brand.
Mary Fisher, President & Chief Executive Officer, Colorescience
Mary Fisher brings more than 25 years of experience in the pharmaceutical, cosmetic, and biotechnology industries and currently serves as CEO and Board Director at Colorescience, a former division of SkinMedica where she served as Chief Executive Officer from 2008 until 2012, where she led the successful sale of the company to Allergan for $375 million. Prior to joining SkinMedica, Ms. Fisher was COO of Acorda Therapeutics, a biotech company focused on developing products for the treatment of central nervous system disorders where she executed the company’s restructuring, initial public offering and a $50 million acquisition transitioning Acorda to a commercial stage operation. Previously, she held the role of Vice President, Strategic Healthcare and Commercial Operations at Cephalon, Inc., and Manager, Communications at Immunex. Ms. Fisher currently serves on the Board of Directors at Zeltiq (NASDAQ:ZLTQ) and Ovascience (NASDQ:OVAS). In June 2013, Mary was honored as one of Ernst & Young's Entrepreneurs of the Year for San Diego. The Ernst & Young Entrepreneur of the Year Award is considered the world's most prestigious business award for entrepreneurs, recognizing and celebrating the success of outstanding individuals who build, lead and grow dynamic and successful companies. She also received the 2013 Venture Capital Award of Excellence from Ernst & Young. Mary is a member of the Women’s Dermatological Society and the Dermatology Foundation Leader’s Society.
- Members - $45.00 (USD)- Up to 2 guests may be registered at the time of member registration.
- Non BIW-Members - $65.00 (USD)
RESERVATIONS MUST BE RECEIVED by
Thursday, November 10th, At Noon,
After which a $15 LATE REGISTRATION FEE will apply.
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Special Menu - Created by Executive Chef John DiBernardo of Matisse Restaurant
Organic Baby Greens Salad with Red Seedless Grapes, Citrus Segments and Candied Walnuts, dressed with Orange Vinaigrette. Served with Assorted Rolls & Butter
Entrée Choices (choose one):
Chicken Breast with Mustard Herb Panko Crust, served with Poultry Au Jus, Boursin Cheese Risotto and Chef’s Selection of Grilled Seasonal Vegetables
Seared Salmon served with Lemon Herb Cream Sauce, Boursin Risotto, and Grilled Vegetables
Vegetarian – Vegetable Wellington with Risotto, and Grilled Seasonal Vegetables.
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Dessert - Rustic Warmed Apple Tart served with Freshly Brewed Coffee, Tea & Iced Tea
Self Park: $5.00 with Validation (up to 5 hours) - Guests pay own parking
Valet Park: Not Offered at this Location
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Space is Limited so Register Early